Wednesday, December 26, 2007

Copy from products that I received as Christmas gifts

From a registration card that came with my Chia Pet Cuddly (a stuffed animal that looks like a Chia Pet)
In the interest of continuing research and development to improve our products, we would appreciate your taking a few minutes to answer the following questions.

5. If received as a gift, why did the giver chose a Chia Pet for you? (check all that apply)
I wanted a Chia Pet Cuddly
I like Chia Pets
I like stuffed animals
I like the animal this cuddly is

7. Please indicate which attributes of this Chia Pet Cuddly appeal to you
It is soft and cuddly
It sings the Chia song
It is like a Chia Pet, only softer
It is a nice size
It is cute
I like the the carrying case

The very existence of a registration card for a Chia Pet Cuddly is just hilarious to me.


Copy on the back of my new hairbrush, brand-name So Gelous (named for its plastic-gel handle)
Get ready to create a new you that others will envy with So Gelous Hot Round Straightening & Curling Brush. Great for creating curl or straightening hair, simply by using direct heat from a blow-dryer. It features Ion Infused bristles to minimize fly-away hair and an open vented pattern that makes blow-drying wet or dry hair easy, manageable and fast. Make your hair shiny, glossy, and most of all frizz free!

Yes! Frizz is indeed my enemy.


English-language translation of some Italian-language copy on the back of a tube of Mimosa Moisturizing Bath & Shower Cream (from an Italian company called Elaria)
Little velvety spheres of gold, emerge between the thin green leaves, gently vibrating to the breath of the first spring breezes. It is the Mimosa that whispers a sweet song and colors the landscape with brushstrokes of light and happiness. With its strong, supple branches and fleeting clusters of flowers, it evokes an intriguing and elusive woman, rich in inner strength. The essence of Mimosa is one of the world's most ancient perfumes and with its warm and joyful notes, it strokes the skin like a delicate ray of sun...

"Evokes an intriguing and elusive woman, rich in inner strength." A mysterious woman with values--nice concept, but it might be a lot to ask of a shower gel.

I can't believe that people are actually paid to write this stuff.

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