Toast to Juarez?

I had a mixed reaction to this piece I read in a local weekly newspaper, basically, "let's drink to help Juarez":

We can’t fix Juarez. But we can help, a little, and reclaim a little of our Juarez, the one we remember. I propose that next Friday we go to the Kentucky Club. We can do it to pump a little money into the local economy, or we can do it for our own selfish gratification. We’ll sit at the bar, and drink Kentucky Club margaritas, and watch the long shadows cross the street. We’ll tip the bartenders, and they’ll take the money and buy groceries, and the money will flow through the Juarez economy, percolating up instead of trickling down.

Um...OK, you do that. Interesting idea, sort of noble, but more tongue-in-cheek than anything. In short it's the sort of thing I'm usually up for. On the other hand, I don't drink and have no nostalgia for the "old Juarez," and even if I did I probably still wouldn't go now out of fear of the remote possibility that something *could* happen. Judging from the reactions published in the article it seems a lot of people feel the same way.