Image and exposure

Interesting advice from business columnist Aliana Apodaca:

Long-term business success is based on three factors: (1) performance -- how well you do your job; (2) image -- appearance, attitude and communication skills and (3) exposure -- business and personal contacts, connections and visibility. These three factors add up to 100 percent.

Here is what many don't know. For long-term business success, the factors are weighted this way: performance, 10 percent; image, 30 percent; and exposure, 60 percent.