Rules of journalism

Detroit journalist Charles LeDuff's rules of journalism:
"There's two rules to this whole game called journalism: Get it right; and don't be boring. Because if you're boring, you're dead. I'll say it this way: [The] press is written into the Constitution like the judiciary, the executive and the legislative, except they didn't leave us any money. We have to find our own money to do it. So if people don't want to purchase your product, you're dead. So I like Borat; I like Jackass; I like Charles Kuralt; I like Colbert; I like 60 Minutes. I like kitty cats and YouTube. Put them all together, shake it up, and give me something — give me something smart and give me something entertaining. That's my mantra."