Rhetoric- n. 1. a. The art or study of using language effectively and persuasively. b. A treatise or book discussing this art. 2. Skill in using language effectively and persuasively. 3. A style of speaking or writing, especially the language of a particular subject: fiery political rhetoric. 4. Language that is elaborate, pretentious, insincere, or intellectually vacuous: His offers of compromise were mere rhetoric. 5. Verbal communication; discourse.
From the American Heritage Dictionary of the English Language, 4th edition.
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